My journey towards a more sustainable and ethical wardrobe has meant rejecting fast fashion and embracing the slow fashion movement. Slow fashion has come about from a rejection of fast fashion and is a major part of a journey towards a more sustainable and ethical wardrobe.
Slow fashion is a much easier term to define than sustainable and ethical fashion which can be very subjective, what is sustainable and ethical to someone might not be to another. However slow fashion and sustainable and ethical fashion are essentially the same things, it may also be described as eco-fashion, conscious fashion, green fashion or fair fashion. All of these descriptions can be used to define the slow fashion movement.
In simple terms slow fashion is the opposite of fast fashion
The slow fashion movement is about knowing the negative impact of fast fashion and making the conscious decision to reject that approach.
What is Fast Fashion?
Fast fashion is built on the principle of selling lots at low prices. Fast fashion relies on us following trends and wanting to have the latest fashions. Stores always have new stock, and low prices to encourage us to buy more. With fast fashion, you end up buying lots of pieces not because you love them and they add value to your wardrobe but because they are cheap, this leads to you frequently discarding clothes you don’t want. Fast fashion doesn’t care about the environment or the people making our clothes.
What is Slow Fashion?
Slow fashion is the opposite of fast fashion, which means choosing to reject the trend-led approach to purchasing fashion. Instead, you choose to buy less, higher quality pieces which will add value to your wardrobe. With slow fashion, you buy good quality, classic pieces which will last.
Slow Fashion Means
quality over quantity
caring for the environment
protecting human rights
conscious buying and thoughtful purchases
Slow fashion isn’t about never buying new clothes, rather it’s about making more informed, thoughtful decisions about our purchases.
If you want to learn more about the truth behind fast fashion I highly recommend watching The True Cost documentary (available on Netflix). If you prefer reading then I recommend reading Lucy Siegle’s book ‘To Die For: Is Fashion Wearing out the World?’, you can purchase the book here. Another useful book is ‘Overdressed: The Shockingly High Cost of Cheap Fashion’ by Elizabeth Cline, you can purchase the book here.
I have written a few blog posts on the topic which you may also want to read