What is the Slow Fashion Movement?

patterned dress OOTDMy journey towards a more sustainable and ethical wardrobe has meant rejecting fast fashion and embracing the slow fashion movement. Slow fashion has come about from a rejection of fast fashion and is a major part of a journey towards a more sustainable and ethical wardrobe.
Slow fashion is a much easier term to define than sustainable and ethical fashion which can be very subjective, what is sustainable and ethical to someone might not be to another. However slow fashion and sustainable and ethical fashion are essentially the same things, it may also be described as eco-fashion, conscious fashion, green fashion or fair fashion. All of these descriptions can be used to define the slow fashion movement.

In simple terms slow fashion is the opposite of fast fashion

The slow fashion movement is about knowing the negative impact of fast fashion and making the conscious decision to reject that approach.

Sundress Outfit

What is Fast Fashion?

Fast fashion is built on the principle of selling lots at low prices. Fast fashion relies on us following trends and wanting to have the latest fashions. Stores always have new stock, and low prices to encourage us to buy more. With fast fashion, you end up buying lots of pieces not because you love them and they add value to your wardrobe but because they are cheap, this leads to you frequently discarding clothes you don’t want. Fast fashion doesn’t care about the environment or the people making our clothes.

Embracing slow fashionWhat is Slow Fashion?

Slow fashion is the opposite of fast fashion, which means choosing to reject the trend-led approach to purchasing fashion. Instead, you choose to buy less, higher quality pieces which will add value to your wardrobe. With slow fashion, you buy good quality, classic pieces which will last.
Slow Fashion Means
  • quality over quantity
  • caring for the environment
  • protecting human rights
  • conscious buying and thoughtful purchases
Slow fashion isn’t about never buying new clothes, rather it’s about making more informed, thoughtful decisions about our purchases.
Outfit of the day
 If you want to learn more about the truth behind fast fashion I highly recommend watching The True Cost documentary (available on Netflix). If you prefer reading then I recommend reading Lucy Siegle’s book ‘To Die For: Is Fashion Wearing out the World?’, you can purchase the book here. Another useful book is ‘Overdressed: The Shockingly High Cost of Cheap Fashion’ by Elizabeth Cline, you can purchase the book here.
Aztec print sundress
I have written a few blog posts on the topic which you may also want to read

What is slow fashion

 Unfortunately I don’t have any links as the dress I’m wearing is about 5 years old (definitely qualifying as slow fashion). But I’m sure you’ll be able to find similar dresses in store.
What is the slow fashion movemenet and why you should embrace it

 

5 Comments

  1. July 11, 2016 / 11:16 pm

    I found this really interesting, thank you! This is definitely something i'm going to look into some more. I feel like adopting this method of shopping for clothes could also be transferable into other aspects of your life just by living more simply whilst still being content with what you have.. if that makes sense!
    littlebateaux.blogspot.co.uk

    • July 14, 2016 / 4:25 pm

      Completely agree with you, your wardrobe is a great place to start when adopting a more minimal and ethical lifestyle

  2. July 14, 2016 / 6:18 pm

    Hi Jen! I just saw your tweet about this post and came over here! I've really seen a change taking place recently with shoppers beginning to reject fast fashion as the clothing available to us has become cheaper and of poorer quality and fewer shops are offering anything special anymore. I've made my own clothes for years and last year I finally decided to launch my own fashion line. The spring/summer collection is all online now, and I'm looking for bloggers to work with for my autumn/winter launch in September. It looks like we share a similar world view so let me know if you'd like chat further 🙂 – pop me an email? Jodieandgold@gmail.com. You can see my current line at http://www.jodieandgold.com. Whilst I buy foreign produced materials (there aren't many UK manufacturers left) I design and create everything myself in my studio in Warwick. Speak soon?
    Jodie

  3. July 14, 2016 / 6:19 pm

    Hi Jen! I just saw your tweet about this post and came over here! I've really seen a change taking place recently with shoppers beginning to reject fast fashion as the clothing available to us has become cheaper and of poorer quality and fewer shops are offering anything special anymore. I've made my own clothes for years and last year I finally decided to launch my own fashion line. The spring/summer collection is all online now, and I'm looking for bloggers to work with for my autumn/winter launch in September. It looks like we share a similar world view so let me know if you'd like chat further 🙂 – pop me an email? Jodieandgold@gmail.com. You can see my current line at http://www.jodieandgold.com. Whilst I buy foreign produced materials (there aren't many UK manufacturers left) I design and create everything myself in my studio in Warwick. Speak soon?
    Jodie

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