I’m definitely of the every little helps frame of mind when it comes to sustainability. Making small steps towards sustainability is far more positive than the all or nothing approach. Which can be off-putting and isn’t easy. Which is why I love seeing high street brands making small changes towards becoming more ethical and sustainable brands. One brand making really positive steps right now is FatFace. So when FatFace got in touch asking if I wanted to share the steps they are taking towards sustainability, of course, I was happy to work together.
FatFace probably isn’t the first brand which comes to mind when you think about ethical fashion. But their practices and policies are regarded as some of the best on the high street. The Good Shopping Guide ranks them as one of the most ethical options on the high street, giving them an overall score of 81. By comparison, People Tree who are classed as one of the most ethical brands have a score of 96 and Seasalt another ethical brand has the exact same score as FatFace.
FatFace is taking steps to protect the environment such as introducing LED lighting in stores. Sourcing all carrier bags, catalogues and e-commerce packaging from sustainable sources. As well as making a commitment to sourcing 100% of their cotton from sustainable sources by 2020. They are doing this by increasing the use of organic cotton and have signed up to the Better Cotton Initiative. A non-profit organisation which works with farmers to reduce the environmental impact of cotton farming and improving the livelihood of farmers.
They have also committed to removing down from their products. Instead of feather or down they now use Primaloft which is a man-made insulation (made using recycled polyester). It’s lighter and warmer than down so your puffa jackets will still keep you cosy and warm. In fact, unlike down it doesn’t lose its insulating properties when wet so is a much better option for the British winter.
You can find more information about FatFace’s ethical and sustainable policies and practices on their corporate website. I do wish this information wasn’t hidden away on a separate site and was more prominent on the main site. I think more people would be happier shopping with them if they had access to this information.
FatFace kindly sent me a few pieces from their autumn/winter collection to try out for myself. One of the things I noticed straight away was the quality. The FatFace clothes feel like they are made to last which is a very important part of being a sustainable brand. Afterall there is no point in having great ethical and environmental practices if your product doesn’t last. I can see these being part of my wardrobe for years to come.
Charlotte Cable Jumper – This jumper is seriously soft thanks to the cashmere blend. It’s also lightweight so perfect for this time of year. My autumn/winter uniform is pretty much skinny jeans and a cosy knit so this will be very well worn over the next few months.
Cheshire Jacket – I’ve been looking for a longer length jacket for a while now. It’s lovely to find a warm jacket I get wear walking the dog. Feels like it will be warm enough right up until winter really kicks in and should keep me dry if I get caught in any showers.
Simone Silhouette Birds Dress – I love the simple t-shirt style fit of this dress. It’s so comfortable and easy to wear. I think it will also be easy to dress up with tights and a chunky cardigan when the cold weather sets in.
Vintage Blue Jeggings – I’m not sure I’d describe these as jeggings they are more like traditional jeans in my opinion. They have loads of stretch, in fact, I think I could have gotten away with a couple of sizes down. However, they are comfortable to wear and I love the colour.
Verity Lace 2 in 1 Top – This top is really soft and comfortable to wear. FatFace describes it as a going out top although I’m not sure I think it’s smart enough for a night out. It is great for work and maybe more casual meals out.
Lytham Ankle Boots – I love these boots and think they are perfect for autumn. They are easy to wear and look great with jeans and dresses.
*This post has been sponsored by FatFace. FatFace has also gifted all clothes featured in this post as well as sponsoring the post. As usual, all thoughts and opinions are my own.