September 23, 2015
At the beginning of Summer, I went along to a workshop for bloggers ran by Pinterest to learn more about the platform and pick up some tips for how to use it. I love Pinterest and you can find me on it most evenings dreaming of interiors I can’t afford and the perfect OOTD. But I’ve never really thought about it as a way to promote this blog. Apparently, Pinterest is a huge source of traffic if you use it right. I thought I’d share some of the tips and advice I picked up at the workshop and have been putting into action myself (I still have a way to go but things are improving).
First up Pinterest is not a social network like Twitter and Facebook. Pinterest describes itself as a visual bookmarking tool that helps you discover and save creative ideas.
My Top Tips
- Get Pinning – You have to use the platform to make the most of it so get busy pinning. Repin anything that interests you from fashion to interiors to quotes. Pinterest is great for helping you plan big events so if you have a wedding or home move coming up create an inspiration board. You need to be active to get noticed and gain followers, spend a little time every day (if you can) to pin. Set yourself a timer so you don’t lose your whole evening 10-15 minutes should be long enough. Also please test the links of any pins your repining so it’s very frustrating to find a great pin but not be able to access the source.
- Get Organised – Pinterest allows you to create boards to sort your pins. Spend a little time sorting out all your boards to make sure all the pins in them are related to the board topic. One of the unique things about Pinterest is you can follow a person or just one of their boards. Make sure your board titles are really clear and write detailed descriptions. If you have seasonal boards eg Autumn Inspiration then move them to the top of your profile during the season. Don’t delete them once their out of date, just move them back to the bottom of the list.
- Get Descriptive – Pinterest relies on pin descriptors to find search results so make them really detailed. Make sure you use lots of keywords in your descriptions, but don’t just add a list of keywords. For example Outfit of the day wearing a short fit and flare little black dress with nude court shoes. Dress is perfect to wear on a night out, on a date or as a wedding guest. Instead of OOTD featuring LBD. Can you see the different? The first description is full of keywords which will help the pin feature in more search results. Which means your pin is viewed by more people increasing the chance of it being repinned and driving traffic to your site. Not just write detailed descriptions for pins from your site, change the descriptions of anything you repin. You want your repin to be the one everyone sees (as well as your name). It’s important to note that Pinterest doesn’t like hashtags so don’t bother using them.
- Bring in New Content – Apparently, something like 80% of the content on Pinterest is existing content which is why Pinterest loves it when you bring in more content. Pin images from websites creating new pins on the site. If you have a blog pin the images from your latest post. Just make sure you bring in content from a variety of sources, not just your blog.
- Link Your Blog – If you have a blog or website make sure you link this to your Pinterest account. If you upgrade to a business account (doesn’t cost anything) you can access analytics. The analytics show your more popular pins, how many people are pinning from your site and your follower’s interests which can help you plan what you will focus on pinning. You should also add a Pin It button to your site to encourage people to pin your images. You can also create a widget to help drive traffic to your Pinterest profile.