As you read this I’m currently sunning myself by the pool in Cape Verde. Whilst I’m away on vacation I have arranged for another week’s worth of meet the maker interviews. I love these interviews as they give you an insight into some great ethical brands. Today I’m talking to Jette from Created and Found an ethical homeware brand from Ireland.
Could you introduce yourself and tell me about your brand?
My name is Jette Virdi and I’m the designer and owner of Created and Found. A small batch Irish made homeware range. I’m a food stylist by day and Created and Found was a natural extension of my work. I knew that I wanted to create something that was beautiful, didn’t cost the earth and wasn’t #6 out of 5000. I work hard to make sure I pay Irish makers a fair wage and in turn that helps to keep my community alive and growing.
Why do you think Fashion Revolution and the slow fashion movement are important?
On a personal note, I find the waste in our everyday lives so disturbing and we see that across the board with homeware, fashion, electronics. It’s not benefitting the planet or ourselves. The idea of purchasing a smaller amount of goods that are of higher quality is ultimately better for our environment, better for our bodies (and bank balance) and means that we may be able to get over this cycle of not paying people a good enough wage to live off.
Could you tell me about how you ensure your brand remains ethical/sustainable?
Everything for the brand is made within Ireland. I work hard to source everything from within Ireland and use local sewers, ceramicists for example. With my brand I wanted to create long lasting relationships with these makers so that I wasn’t just being able to create an income for myself, it was a way to keep these handicrafts and techniques alive by providing a part-time income to them too.
Price is often given as a barrier to ethical fashion. Could you tell me the average price of your pieces? (If they are £100+ please explain the higher cost eg fair wages, quality, materials etc)
The average price is €45. The second collection includes bed throws (2mx150m) which are €120 but it’s hand printed so it took a lot of manual work to create them, not to mention the sewing and cutting and that it’s 315g weight.
What are your top tips for consumers looking to make more ethical purchases?
Think less for a higher price. Look at where it was made and read through a brand’s story. If there’s not mention of who makes the products or where they source from, likely hood is that it’s made at a really low cost.
Is there anything else you would like to tell me?
Created and Found will be shown at London Design Fair in September 2017 and we are now stocked in Maven in Belfast which is great. We’re looking for more wholesale opportunities and working with shops that understand a smaller, more ethical approach so if you are a shop and want to get in touch, I’d love to hear from you.
* Photos shared with permission from Created and Found.