I’ve spoken about why I think outfit repeating is completely OK in the past. I’m very open about being a proud outfit repeater. If I create a great outfit hell yes I’m going to wear it again and again. In fact, you could say having a capsule wardrobe is going to lead to plenty of outfit repeating.Instagram, Fast Fashion and Outfit RepeatingBefore I go on a rant about how we should all be proud outfit repeaters lets focus on why I wanted to talk about it again. A few weeks ago, I shared this image on Instagram and it created quite a buzz. The label shows a simple but powerful message which makes you stop and think Instagram’s influence on and role in fast fashion.

A quick scroll through Instagram will show you thousands of girls sharing their outfit of the day. Many of these girls are sharing a completely new outfit every day. And they’re feeling the pressure to never repeat an outfit. This attitude of not being able to wear something again after sharing it on Instagram is far too common. Think about the effect is this having on young girl’s self-esteem. It’s hard enough being a teenage girl without the constant pressure to keep up with trends and never share an outfit twice.

Fast fashion plays a big role in this issue. With brands pushing new ‘must haves’ and trends every week adding to the pressure to keep up. Clothes have been so cheap it’s shockingly easy to buy a new outfit for every day. These brands have made it possible for a normal consumer to never be seen in the same outfit twice. Often the quality of these clothes is so low they don’t even survive the wash so there is no chance of that second wear. Fast fashion and Instagram have turned clothes into a consumable good. You can now buy a top and wear it once like you would buy food to eat. In fact, it’s sometimes cheaper to buy a new top than a meal. When you think about the materials and manufacturing that goes into making our clothes this is just ridiculous.

Fast fashion and Instagram have turned clothes into a consumable good. You can now buy a top and wear it once like you would buy food to eat. In fact, it’s sometimes cheaper to buy a new top than a meal. When you think about the materials and manufacturing that goes into making our clothes this is just ridiculous.

Instagram, Fast Fashion and Outfit RepeatingLove Your Clothes

We shouldn’t be afraid to show off our favourite clothes on Instagram. So what if your followers have seen it before. I bet they want to see you wearing it again. After all, they have chosen to follow you and want to see the things you love. Whether that’s your favourite dress or those shoes which always give you confidence. I will share, the same clothes over and over again on Instagram and enjoy seeing the people I follow do the same.

Once you move away from the fast fashion world and embrace slow fashion you no longer worry about who might have already seen your outfit. There is a whole community of conscious consumers who want to see how you style your favourite pieces over and over again. We want to see your fashion love stories and hear about that dress that’s been in your wardrobe forever. This is the community Instagram should be not one that judges you or makes you feel ashamed for not buying the latest trends.We all work hard for our money so why spend it on something you aren’t going to enjoy wearing again and again. Think about the clothes you are bringing into your home. Do you want them to be cheap fast fashion trends to be thrown out in a few weeks or

We all work hard for our money so why spend it on something you aren’t going to enjoy wearing again and again. Think about the clothes you are bringing into your home. Do you want them to be cheap fast fashion trends to be thrown out in a few weeks or high-quality timeless pieces which will be in your wardrobe for years to come?

Instagram, Fast Fashion and Outfit Repeating

* The images used in this Post are from Project StopShop which is a project looking at our attitudes to fast fashion and consumerism. I highly recommend you follow them on Instagram for lots more thought provoking images. The images have been shared with permission and the copyright belongs to Project StopShop

2 comments on “Instagram, Fast Fashion and Outfit Repeating”

  1. I love this! As someone who follows a lot of blogs, but is not a blogger myself, I’m always astounded by how some bloggers never wear a piece more than 2-3 times especially if it’s under $100. I noticed that my favorite bloggers are the ones who are always remixing and repeating the pieces. It’s much more realistic, relatable and inspiring!

  2. I totally agree. I love seeing remix posts and ‘5 ways to wear’ type posts on blogs and insta.

    It’s important to change hearts be minds by inspiring and guiding not judging people who do, for whatever reason, buy and wear fast fashion.

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