Yes, you did read the title right, Edinburgh does have a fashion week (crazy right). I was lucky enough to be invited along to Edinburgh’s fashion week launch weekend. Getting invited along to events like Edinburgh Fashion Week is definitely one of the major perks of being a blogger. Along with other Edinburgh bloggers, I got to spend the weekend hanging out in the VIP lounge and sitting ‘in the frow’ at all the shows. It’s definitely not a bad way to spend a weekend.
The VIP Lounge
There was so much going on inside the Edinburgh Fashion Week marque, not just the shows. There was the VIP lounge (which unsurprisingly I spent most of my time), which along with unlimited glasses of fizz had a Benefit counter where you could have a makeover between shows, and a photo studio set up to capture the perfect image of your OOTD. The VIP lounge had been decorated by ANTA which sells the most amazing tartan (all made here in Scotland). It was the perfect place to catch up with other bloggers between the shows.
In the main area of the tent, there were stalls from local boutiques. I loved having a look round the stalls, as I have a tendency to forget about the smaller stores when shopping in town (note to self to venture down to Thistle Street next time I’m shopping). It was a great way to showcase local stores and promote Edinburgh as a shopping destination (we offer more than hen do’s you know). There was also workshops by Satisfashion (a local personal shopper and stylist) and of course a bar to get that much need post show prosecco.
The Fashion Shows
The fashion shows showcased the best of the new spring/summer collections from stores across Edinburgh. There was a really good mix of the big high street stores and the smaller boutiques. I quite liked the fact that everything was available to buy just around the corner, so if you saw something you liked you could take it home that day. However, this did mean the shows lacked a certain creativity which you would have with a designer collection. When I go see a fashion show I want to come away feeling inspired and unfortunately I didn’t feel that way with the Edinburgh Fashion Week shows. Now don’t get me wrong I loved watching the shows, but just felt they lacked creativity. However, the final show of the weekend more than made up for this. The ECA (Edinburgh College of Art) Postgraduate show ended the weekend is style. I only wish it was a little longer as I loved seeing all the amazing outfits.
I had a fantastic weekend at Edinburgh Fashion Week and can’t wait for next years event, it can only get bigger and better. I love the whole idea behind Edinburgh Fashion Week which is to get people back into the city centre for their shopping. I think sometimes with the ease of internet shopping, and the free parking out of town we don’t head into town anymore. I remember heading into town with my friends every Saturday, to look around the shops and pick out our outfits for the night. We would spend the day trying things on and modelling for each other in the changing rooms. And the best bit was you could take your purchases home with you there and then. Now I love me a bit of online shopping but hate waiting for deliveries (and dealing with delivery companies) for stores with a shop in town it makes far more sense to jump on a bus and pop into the store. It’s a much more enjoyable experience shopping in the store, and the best thing about shopping in town is there are plenty of restaurants around for refuelling.